A question I have by blazingdubstep

I know, I know. This is supposed to be a command. But there's no forums here, and therefore there isn't any other place to go but to use this in a different way.

( please don't ban me!! )

So basically, I noticed in your villager shop ( great job, I love it! ) that there is not a way to name the items or give them lores. I tried using my knowledge to edit the villagers so I could get what I wanted to, but it doesn't work. Does anyone know how to add lores and specific names to the villager shops, or does the shop need an update, or is it just impossible to add lores and names to the items without MCedit?