about 1 year ago

A company's web presence should contribute to its sales revenue. This includes the video content on its website and social media pages. When a company lacks the training or production equipment to create quality videos, its videos could damage its image. Instead of contributing to revenue, they could make the company seem unprofessional, technologically challenged, and willing to settle for an inferior way of doing things - impressions that could drive customers away.

If your company lacks the experience or equipment to produce web videos, hire an Internet marketing company to produce them. In addition to producing the videos, the company can optimize them to increase their visibility to your target audience. Between 2009 and 2010, the number of consumers who watched videos on ecommerce sites rose by 40 percent. If you aren't attracting these consumers, your conversion rate could be unnecessarily low.

Videos that Increase Website Conversions Different companies benefit from different types of web video production. In most cases, companies that sell well-known products and services can benefit from implementing the following types of videos: corporate spokesperson videos, customer testimonial videos, how-to videos, and webmercials.

Corporate Spokesperson Videos A corporate spokesperson video is an excellent way to establish solidarity with your target audience. The essence of the video's corporate-ness is not its language, but the authority of its speaker, who delivers a concise, informed message that the target audience can understand. Common topics for corporate spokesperson videos include: company history, company philosophy, company achievements, and unique value propositions.

Customer Testimonial Videos A customer testimonial video is exactly what it sounds like: a video where a customer speaks about a business from a customer perspective. Inexpensive and easy to produce, customer testimonial videos are essentially customer references in video form. Many businesses place them throughout their product pages and on their social media pages.

How-to videos How-to videos use a product demonstration to persuade viewers to purchase the product. If you sell a product that is technologically new, highly technical, or is not operated by many people, featuring it in a how-to video could be a key to unlocking its sales potential. How-to videos are also used to market non-technical products, such as beauty products and cleaning supplies.

Webmercials A webmercial is a commercial that is created for the Internet. Like TV commercials, webmercials increase consumers' awareness of a company and its brands. But they contain a strong call to action that some TV commercials lack. They are also longer than the average TV commercial. By displaying perhaps two minutes of content, a webmercial can present enough information to make its call to action truly compelling.