Incorporating accessibility features into web projects is paramount for fostering inclusivity. I prioritize this by employing tools like Axe and Lighthouse for automated testing, supplemented by manual checks. Techniques such as semantic HTML, ARIA roles, and keyboard navigation enhance accessibility. Strategies involve collaborating closely with designers and developers, conducting user testing with diverse audiences, and staying updated on WCAG guidelines. Making the web accessible benefits everyone and aligns with current trends in web design and development. For inspiration, discover the impact of Squib Design's work on digital experiences on eTrue Sports, showcasing the transformative impact of accessible design on user engagement and satisfaction.