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SAP CC4H22512 Exam Syllabus Topics:

Topic Details
Topic 1
  • Identify the various ways to measure results
  • how to categorize the customer base based on value

Topic 2
  • Articulate the use and apply understanding of this use to trend reporting, bounce management, allowlists, and user management

Topic 3
  • Identify the basics of contact segmentation and what channels are available for marketing users
  • Execute functions related to VCE, ESL, CRM Ads, Mobile Engage Push and In-app

Topic 4
  • Define concepts related to Email Analytics, Revenue Analytics, and Channel Analytics in order
  • Define product recommendations, their source, and their application

Topic 5
  • Define concepts related to DNS settings, SSL certificates
  • Account Creation and Settings

Topic 6
  • Explain how the Strategic Dashboard helps measure the impact of marketing campaigns
  • Data Collection and Contact Management

Topic 7
  • Define concepts related to Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding
  • Articulate the kinds of ecommerce integrations available


SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Sample Questions (Q52-Q57):

NEW QUESTION # 52
You are building an abandoned cart program that uses a discount voucher. You don't want any users to receive more than 1 voucher in a 30 day period. There are wait nodes in the program that spam multiple days. Which participation setting do you need?

  • A. Contacts can enter this program any time, even if they are still in it.
  • B. Contacts can enter this program again 30 days and 0 hours after entering it.
  • C. Contacts can enter this program only once, ever.
  • D. Contacts can enter this program again 30 days and 0 hours after exiting it.

Answer: D
NEW QUESTION # 53
What are some of the configurations that are required before you can start sending emails via SAP Emarsys Customer Engagement?

  • A. Deliverability Advisor
  • B. DNS configuration
  • C. Reply Management
  • D. Send Time Optimization

Answer: B,C
NEW QUESTION # 54
What is one purpose of the link title attribute when adding URLs in the block-based editor?

  • A. It is a tooltip and appears when the recipient hovers over the link.
  • B. It displays the link title in the reporting.
  • C. It creates a call to action (CTA) with this text on it.
  • D. It enables link tracking.

Answer: A
NEW QUESTION # 55
How does the IP access control functionality work?

  • A. Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. All other IPs are fully restricted.
  • B. Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. Users logging in from all other IP addresses must confirm their identity via two- step authentication.
  • C. Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other IPs are fully restricted.
  • D. Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other users will need to confirm their identity via user name, password, and two-step authentication.

Answer: B
NEW QUESTION # 56
You want to display different content for your female and male contacts in your email campaign. Which function do you use?

  • A. Open Block Style settings
  • B. Predict Recommendation settings
  • C. Product source
  • D. Block targeting

Answer: D
NEW QUESTION # 57
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