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Salesforce - Fantastic MCC-201 - Sample Marketing Cloud Connect Essentials Exam

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q127-Q132):

NEW QUESTION # 127
A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? Choose 2 answers

• A. A form hosted on the company website that fires the entry event via SOAP API.
• B. A Smart Capture form hosted in CloudPages that updates a Profile attribute.
• C. A Smart Capture form hosted in CloudPages that populates the entry source.
• D. A form hosted on the company website that fires the entry event via REST API.

Answer: A,C
NEW QUESTION # 128
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

• A. SSJS
• B. HTML
• C. SQL
• D. AMPscript

Answer: D
NEW QUESTION # 129
A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member's renewal date
* Email #2 will be sent one week prior to the member's renewal date
* Email #3 will be sent on the member's renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer's automation?

• A. Three filter activities -> Three send definitions to the filtered audiences
• B. Three send definitions to the master data extension
• C. Import activity -> Three send definitions to the master data extension
• D. Import activity -> Three filter activities -> Three send definitions to the filtered audiences

Answer: A
NEW QUESTION # 130
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?

• A. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.
• B. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
• C. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
• D. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.

Answer: D
NEW QUESTION # 131
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

• A. An Apex Trigger is created on the Shipment object.
• B. The Shipment object is on the Account Related List.
• C. The Shipment object requires a Lookup to Lead or Contact.
• D. There is a Master Detail Relationship from Contact to Shipment.

Answer: B,C
NEW QUESTION # 132
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